AI Content Ideas is a simplified application of AI. It works best when given a good prompt and can be a great tool for basic marketing materials.
AI-generated content excels at covering black-and-white areas like defining terms, answering “what is” questions, and providing historical accounts of known events. However, it doesn’t perform well at sharing opinions or creating thought leadership pieces.
You can use ChatGPT Prompts to help you create more relevant, valuable and interesting blog posts for your target audience. All you need to do is provide the tool with a general theme around which you want to create your content and the platform will give you a list of content ideas to choose from in a matter of seconds.
The tool will analyze the data and search for patterns, keywords, and themes that are relevant to your industry. It will then generate a list of content topics for you to choose from, and you can even download them in CSV to easily sort through them when hashing out your next content plan.
You can also set specific parameters for the AI writing tools, such as a certain tone of voice or word count. This will ensure that the final outputs match your brand’s desired tone and style. This is important because, as we’ve seen in the news, if customers feel that your content sounds robotic, they will be less likely to trust your business.
Machine learning is the technology behind chatbots and predictive text, language translation apps, and the shows Netflix suggests you watch. It’s also used to identify patterns and anomalies in financial systems, as well as automate content creation and other tasks.
One of the most common ways that companies use machine learning is to optimize marketing spending. They can find the best ads to serve to their audience based on their preferences and past behaviors, which saves them money and increases conversions.
Other uses for machine learning include making content more accessible to people with disabilities. AI tools like VEED can analyze videos and images to create audio descriptions for people who are blind or have low vision. Other applications include captioning video content or automatically generating text-to-speech for those with dyslexia and other learning disabilities. For more information on machine learning and other related technologies, check out Analytics Vidhya — a one-stop resource for all things ML, AI, and data science.
A subset of artificial intelligence, natural language processing (NLP) brings computers closer to human capabilities. It includes speech recognition, text analysis, automatic summarization, and sentiment analysis.
NLP is the reason Siri and Google Maps can understand your voice and answer your questions without you needing to write them down. It’s also how social media platforms like Facebook and Instagram understand what you’re posting and who you’re talking to.
For content marketers, NLP can be used to conduct market research by identifying trends and topics in your audience’s discussions and analyzing the tone of competitors’ messaging. This can help you find new keyword opportunities and optimize your content for both people and search engines. It can also be used to automate and augment the content curation process, like with MarketMuse. It uses NLP to analyze existing content, flag thin content, and suggest opportunities for topic expansion and primary and secondary keywords. This allows you to create more comprehensive content faster.
Deep learning is a more complicated form of artificial intelligence. It can be used to perform a variety of tasks including image recognition, text simplification, and speech to text. It’s also used for a number of other applications such as generating text, creating 3D images, and detecting faces in video footage.
Using AI for content creation is no longer an impossible dream, as a number of tools exist that can help with idea generation, research, writing, editing, and optimization. Whether through tools like Writer’s CoWrite or Surfer, AI can make your content more search engine friendly and improve its visibility.